Naturalist is a business, devoted to creating natural products that bring people closer to nature and help them maintain a healthier lifestyle. Naturalist is the result of long and thorough research and development of 100 % organic, premium quality mattress that offers maximum support, comfort, and longevity.
Brand strategy process led us to the name Naturalist. We aimed to create a vivid and functional identity using different bright colors for each part of the modular mattress, but keeping the green and natural look.
Brand Identity Design